I’m a Fashion Marketing and Management student at the London College of Contemporary Arts with a strong interest in visual merchandising, retail experience, and brand storytelling.

Alongside my studies, I work as a Store Manager at Calzedonia, where I have developed hands-on experience in retail operations, team leadership, customer experience, and visual presentation. Working in a fast-paced retail environment has strengthened my understanding of how visual decisions influence customer behaviour and contribute to commercial performance.

My background combines both creative and commercial thinking. Through my studies, industry projects, and experience in fashion retail, I have developed an interest in creating engaging retail environments, building strong visual identities, and translating brand concepts into customer experiences. I enjoy finding the balance between aesthetics and business goals, ensuring that creative ideas also deliver measurable results.

I have also participated in London Fashion Week, supporting designers and production teams backstage. These experiences gave me valuable insight into the fashion industry while strengthening my organisation, teamwork, and attention to detail under pressure.

I’m particularly interested in visual merchandising, retail design, and brand experience, and I am currently focused on building my portfolio and developing my career within the visual merchandising sector. I’m passionate about creating visual concepts and retail spaces that not only look inspiring but also enhance brand identity, improve customer engagement, and support commercial success.